What Side Do You Wear a Brooch? A No-Stress Guide to Placement (and How to Break the Rules)

Brooches are having a major moment—they’re showing up on blazers, scarves, hats, and even handbags. But if you’ve ever held a brooch and wondered, “Wait… which side do I pin this on?” you’re not alone. Let’s break down the “rules,” the exceptions, and how to wear your brooch with confidence.

The Short Answer: There’s No “Wrong” Side… But There’s a Tradition

Traditionally, brooches are worn on the left side of the body. This dates back to historical symbolism (think knights wearing family crests over their hearts) and practical etiquette (like men’s lapel pins on suit jackets).

But fashion is all about self-expression! The “left side rule” is more of a guideline than a law. Here’s when to follow it—and when to break it:

When to Stick with the Left Side

1. Formal Events: Weddings, galas, or business settings often follow tradition. A left-side brooch feels polished and intentional.
2. Lapels on Suits/Blazers: Mimic the classic menswear look by placing it on the left lapel.
3. Sentimental Pieces: If your brooch holds emotional value (like an heirloom), wearing it near your heart adds meaning.

When to Switch It Up

1. Balance Your Outfit: If your outfit has details on one side (e.g., a statement sleeve or pocket), place the brooch on the opposite side to create visual harmony.
2. Scarves or Bags: Brooches on scarves, hats, or handbags work anywhere! Follow the item’s shape—center it or let it dangle playfully.
3. Multiple Brooches: Stack them! Try a cluster on one shoulder or line them down a coat’s placket.

Pro Tips for Any Side

• Secure It Properly: Always use the locking clasp to avoid losing your brooch. For heavy designs, reinforce with a small safety pin underneath.
• Consider Your Body Type: Place the brooch where you want to draw attention. High on the collarbone elongates the neck; center of a waistband emphasizes curves.
• Match the Metal to Your Look: Gold for warmth, silver for cool tones, or enamel for pops of color.

What About Men’s Brooches?

Men’s brooches (or lapel pins) are almost always worn on the left lapel, aligning with suit etiquette. But modern styles—like pinning a brooch on a beanie or backpack—let guys experiment freely.

The Bottom Line: Your Brooch, Your Rules

At Avelia, we believe brooch is about storytelling. Whether you follow tradition or flip the script, what matters is how the piece makes you feel.

Still unsure? Try this:

1. Put on your outfit.
2. Hold the brooch in one hand, then the other.
3. Go with the side that makes you smile.

After all, confidence is the best accessory.

Why Avelia?
Our brooches are designed for versatility—lightweight, secure backings, and styles that work for boardrooms, brunches, or festivals.

Explore our collection and find your perfect placement now >>